Building a web site isn’t something that is really cut and dry. There’s a huge variety of products and services that can either help you get your web site where you want it or simply confuse you. It’s also important that you make the right choices upfront so that you don’t end up having to restructure your whole web site because of some problem in your design layout. The level of time investment neccessary for mastery in a lot of these software packages can range from little to a VERY significant amount. Because of this I feel it’s important to be lead in the “right” direction to make sure you don’t spend time in the wrong areas, or learning some software that might not be all that useful for you later on (*coughs* Frontpage *coughs*).